Event Promotion
TikTok for Business
TikTok Friends X Ireneisgood
Pop Up Store
TikTok for Business TikTok Friends X
Irene is good Pop Up Store
- #Pop-up Store
- #Collaboration
- #Goodfriendchallenge
- #Social Contents
- #BOONTHESHOP
Overview
GOOD VIBES ONLY!
Special collaboration products of TikTok Friends and global influencer Irene were introduced at the pop-up store, which was set up at the trendy, high-end fashion select shop "BOONTHESHOP.”
- Client
- TikTok for Business
- Date / Venue
- 2020.09
- Service
- Planning, Operation, Branding,
Design, Production, Media AD,
Social contents
Service
Content creation and social media ads to promote the pop-up store
and space branding to reflect the brand identity.
Venue
Sketch
We designed Instagram-worthy photo spots and focused on spreading online content
through TikTok challenges and various social channel ads.
Viral contents
The TikTok #GoodFriendChallenge videos linked to the popup store
accumulated 51 million views while Irene’s social media live recorded 40,000 views,
leading to active participation from Gen Z both offline and across platforms like TikTok and Instagram.
